Paul Rand :: The Politics of Design

I have encountered an interesting and inspirational article by Paul Rand.

Good to read for both, designers and clients…

It is no secret that the real world in which the designer functions is not the world of art, but the world of buying and selling. For sales, and not design are the raison d’etre of any business organization. Unlike the salesman, however, the designer’s overriding motivation is art: art in the service of business, art that enhances the quality of life and deepens appreciation of the familiar world.”… read more at:

Paul-Rand.com :: The Politics of Design.

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