In the context of Beirut Design Week 2012, the Graphic Design Survey 2012 in Lebanon was launched.
If you’re a graphic designer residing in Lebanon, please participate at:
Check the facebook event at: https://www.facebook.com/events/333096653431185/
Graphic Design (GD) is a growing profession in Lebanon, and this is clear in the growing number of GD graduates every year and the increasing dependence on visual branding and other design services.
Still, the cultural and financial appreciation of GD does not seem to pace beyond aesthetics and quick delivery. Many would blame this on Clients who prioritize budget over process; but, another key reason is behind-the-scene communication and business processes that many GD professionals struggle with.
Within this scope and in the context of the first Beirut Design Week, the idea of the GD Survey emerged to capture and register the GD profession’s status in Lebanon. Whether GD professionals are business owners, employees or freelancers; it is important for designers to exchange business process information and have the mutual benefit by better understanding where they stand on the scale.
This first GD Survey does not claim to make a comprehensive assessment, but it is a start toward this objective. Outcomes will help the GD community better understand their clients’ culture and financial appreciation of creative work.
The survey’s final outcomes will be published and shared with the design community for free. All survey takers will stay anonymous.
A Project by Danny Khoury © 2012
I would like to thank Fadi Shayya for his input and feedback on the survey design, Doreen Toutikian for providing the platform through Beirut Design Week and David Mounir Nabti for providing the place at AltCity.